Wednesday, March 3, 2010

3.03 Day 63

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." Charles Mingus

The recently formed advertising agency Boys and Girls approached the Behance Network with this problem, a gorgeous Geaorgian house with high ceilings, great spaces and original joinery, but d├ęcor that was decidedly solicitory. The brief was succinct; playful but not juvenile. They recommended that all traces of solicitors be removed from the building - carpets removed, floors stripped and all 90’s paint colors whited out (if only the rest of life was this simple). If they could make the space like a small contemporary art gallery, it would be more flexible for giving presentations the ‘wow’ factor.
Their proposal was a 1.2 x 2.7meter boardroom table (4ft x 9ft) made out of Lego. A monolithic slab made up of a random pattern of the instantly recognizable lego pixels, with the company’s logo built in relief into the table top, falling away under a glass surface. The table consists of 22,742 pieces clicked together with traditional lego construction techniques (no glue), a 136mm grommet is located in its center. It sits on a polished stainless steel square hollow section structure built by B.A. Engineering of Prussia St and is topped with a 10mm sheet of toughened glass manufactured by Action Glass.

Rain or shine, making movies.

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